Terms of Service

Last Updated: March 30, 2026

Contents

1. Acceptance of Terms

These Terms of Service (“Terms”) govern your access to and use of Crest Coach (“Platform”), a product of Dickson Creations Lab LLC (“Company,” “we,” “us,” or “our”), a Virginia limited liability company. By creating an account or using Crest Coach, you agree to these Terms.

By accessing or using Crest Coach, you confirm that you are at least 18 years old, have read and understood these Terms, and agree to be bound by them. If you do not agree, do not use the Platform.

2. Definitions

For purposes of these Terms, the following defined terms apply:

"AI System": means any machine learning model, large language model, or AI-powered feature made available through the Platform, including those powered by Anthropic's Claude API and OpenAI's Realtime API.
"Client Data": means information you enter about your coaching clients, including names, contact details, session notes, goals, and related client-related information. Client Data does not include AI Outputs.
"Company," "we," "us," or "our": means Dickson Creations Lab LLC, a Virginia limited liability company.
"Inputs": means text, voice, or other content you submit to the Platform's AI features, including session prompts, coaching scenarios, and practice session content.
"Outputs": means content generated by the AI System in response to your Inputs, including AI-generated coaching scenarios, session summaries, feedback, scripts, and voice responses. Outputs are distinct from Client Data and User Content.
"Platform": means the Crest Coach application and all associated services, features, and functionality operated by the Company.
"Training Data": means data used to train, fine-tune, or otherwise improve an AI model.
"User Content": means content you create, upload, or submit to the Platform other than Client Data and AI Inputs, including custom coaching frameworks or templates you author.

3. Description of Service

Crest Coach is an AI-powered coaching practice platform designed for new and aspiring coaches. The Platform provides tools including AI practice sessions, session preparation, ICF competency tracking, client management, business tools, content creation, and related features (collectively, the “Services”). The Mastery Coach Lab feature enables voice-based AI practice sessions in which coaches interact with AI-simulated clients via real-time voice conversation. This feature is powered by OpenAI’s Realtime API.

Platform Limitation Disclaimer: The Platform is a practice and skill-development tool. It does not certify coaching competency, guarantee progression to any certification level, or serve as an official ICF assessment platform. Progression through coaching certification levels requires evaluation by qualified human assessors through appropriate certification bodies. You should not represent your Platform progress indicators to clients, employers, or certification bodies as evidence of coaching competency or certification readiness.

4. Account Requirements

You must create an account to use the Services. You agree to:

Provide accurate, current, and complete information during registration
Maintain the security of your account credentials
Notify us immediately of any unauthorized access to your account
Accept responsibility for all activity that occurs under your account

We reserve the right to suspend or terminate accounts that violate these Terms.

5. Subscription and Payment

Trial Period

New Business Pro subscribers access the Platform at a $5.00 introductory rate for the first month. Subscriptions renew monthly at the then-current rate (currently $99.00/month for Business Pro) until cancelled.

Billing

Subscriptions are billed monthly on a recurring basis. By subscribing, you authorize Dickson Creations Lab LLC to charge your payment method on a recurring monthly basis until you cancel. Subscriptions are billed at the start of each billing period.

Cancellation

You may cancel your subscription at any time through the billing portal accessible from your account settings. Cancellation takes effect at the end of the current billing period. You will retain access to the Platform through the end of your paid period.

Refund

All payments are final and non-refundable. There are no refunds for partial months, unused features, or cancelled subscriptions. You may cancel at any time to prevent future charges.

Price Changes

We reserve the right to change subscription pricing with at least 30 days’ notice. Continued use of the Platform after a price change constitutes acceptance of the new pricing.

6. Acceptable Use

You agree to use the Platform only for lawful purposes and in accordance with these Terms. You agree not to:

Use the Platform in any way that violates applicable laws or regulations
Attempt to gain unauthorized access to any part of the Platform
Reverse engineer, decompile, or disassemble any part of the Platform
Use the Platform to transmit harmful, offensive, or fraudulent content
Share your account credentials with others
Use automated tools to scrape or extract data from the Platform
Resell or sublicense access to the Platform without written permission
Submit Inputs designed to circumvent, manipulate, or “jailbreak” the AI System
Use AI Outputs as a substitute for licensed professional coaching, legal, medical, or financial advice to real clients

7. Client Data and Your Coaching Practice

Your Responsibility as Data Controller

The Platform allows you to store Client Data about your coaching clients. By entering Client Data, you represent and warrant that:

You have obtained all necessary consents from your clients to store and process their information on a third-party platform
You have informed your clients that their data is stored using cloud-based services
Your use of Client Data complies with applicable privacy laws and any confidentiality obligations you have to your clients, including but not limited to GDPR, CCPA, and any equivalent laws
You will not store Client Data in violation of any confidentiality obligations you have to your clients

Prohibited Data

Regardless of your coaching specialty or professional context, you must NOT enter or store the following types of information on the Platform:

Protected Health Information (PHI) as defined under HIPAA or any equivalent health data protection law
Medical records, diagnoses, prescriptions, or treatment information
Financial account numbers, credit or debit card numbers, or Social Security numbers
Government-issued identification numbers
Biometric identifiers
Any information you are legally prohibited from storing on third-party platforms

NOT A HIPAA-COMPLIANT SERVICE

Crest Coach is a general-purpose coaching practice platform. It is not designed, configured, or intended to store Protected Health Information, and it is not a HIPAA-compliant platform. Coaches whose practices involve health, wellness, or any health-adjacent specialty must ensure that no clinical, medical, or health-covered data — including information about a client’s physical or mental health conditions — is entered into the Platform under any circumstances.

If you are uncertain whether information about a client constitutes PHI or otherwise falls within the prohibited categories above, do not enter it into the Platform.

The Platform displays notices at the point of data entry reminding you not to store sensitive or health-related information. These notices do not limit your obligations under this Section.

8. AI Features and Outputs

General AI Features

The Platform uses artificial intelligence to generate content, suggestions, scripts, and practice scenarios. You acknowledge that:

AI-generated Outputs are provided for practice and skill-development purposes only and do not constitute professional coaching advice, legal advice, medical advice, or any other form of licensed professional guidance
AI Outputs may not be unique — similar or identical Outputs may be generated for other users
AI Outputs may contain errors, inaccuracies, bias, or content that is not suitable for all situations
You must apply your own independent judgment and conduct human review before using, adapting, or applying any AI-generated Output in connection with actual client engagements
The Company is not responsible for decisions you make based on AI Outputs
Your use of AI features must comply with all applicable laws and professional standards

Coaching Reliance Disclaimer: The Platform is a practice tool and does not replace the judgment, supervision, or feedback of qualified coaching mentors, supervisors, or certification assessors. Nothing on the Platform should be interpreted as validating that you are ready to coach at any particular level or to obtain any specific certification.

Mastery Coach Lab – Voice Sessions

The Mastery Coach Lab feature enables real-time voice-based practice sessions with AI-simulated client personas. All client-side participants are AI-generated personas. No real client voices are captured, recorded, or transmitted through this feature. The feature is powered by OpenAI’s Realtime API.

By using Mastery Coach Lab voice sessions, you acknowledge and agree that:

Your voice interactions are processed in real time by OpenAI’s systems and are subject to OpenAI’s usage policies and privacy practices
Your voice audio is transmitted to and processed by OpenAI’s servers to generate AI responses
OpenAI retains abuse monitoring logs for up to 30 days and maintains audio session state for up to 1 hour; these logs are controlled by OpenAI under its data processing terms
Model training on your voice data is off by default under OpenAI’s business terms
You should not disclose any personally identifiable information about real clients during voice practice sessions, as this data is transmitted to a third-party AI provider
Voice sessions are designed exclusively for practice with AI-simulated personas — not for actual coaching sessions with real clients
AI-generated feedback and session scores from your voice practice sessions are saved to the Platform to support your progress tracking. Voice session transcripts are not retained by the Platform. Your voice audio is transmitted to OpenAI in real time for AI response generation and is subject to OpenAI’s data retention practices as described in these Terms.
The Company is not responsible for the accuracy, reliability, or content of AI-generated voice responses

No Training on User Data

The Company will not use your Inputs, Client Data, or User Content to train, develop, fine-tune, or otherwise improve any AI model without your explicit prior written consent. This prohibition applies to both internally developed models and data shared with third-party AI providers for training purposes.

Third-Party AI Providers

The Platform currently uses Anthropic’s Claude API for text-based AI features and OpenAI’s Realtime API for voice-based features in the Mastery Coach Lab. Your use of these features is also subject to the applicable terms and usage policies of Anthropic and OpenAI respectively. Current versions of those policies are referenced as Exhibit A (Anthropic) and Exhibit B (OpenAI) to these Terms.

The Company will provide notice of any material changes to third-party provider terms that affect your use of the Platform, to the extent the Company receives such notice from the relevant provider.

9. Intellectual Property

Company Ownership

All intellectual property rights in the Platform — including software, design, trademarks, AI prompt architectures, original content, and proprietary training frameworks — are owned by Dickson Creations Lab LLC. No rights are transferred to you except the limited license to use the Platform as provided in these Terms.

ICF Non-Affiliation

Crest Coach uses ICF competency frameworks as a reference for coaching skill development. The Platform is not affiliated with, endorsed by, or in partnership with the International Coaching Federation. “ICF” and related marks are the property of the International Coaching Federation.

Your Content

You retain full ownership of your Client Data and User Content. You grant the Company a limited, non-exclusive license to process and store your Client Data and User Content solely to provide the Services.

AI Outputs – Ownership and Limitations

Outputs generated by the AI System may be used by you for your coaching practice and professional development. The Company makes no representation that AI Outputs are protectable by copyright. Under current U.S. Copyright Office guidance, AI-generated content without sufficient human creative input may not qualify for copyright protection. You are responsible for evaluating the intellectual property status of any Outputs before relying on them commercially.

No Training on User Content

The Company will not use your content as Training Data without explicit written consent.

Feedback

If you provide the Company with any suggestions, comments, ideas, or other feedback regarding the Platform or Services (“Feedback”), you grant the Company a perpetual, irrevocable, worldwide, royalty-free, fully paid-up license to use, reproduce, modify, incorporate, and otherwise exploit such Feedback for any purpose, without restriction or obligation to you.

You acknowledge that Feedback is provided voluntarily and that the Company is under no obligation to implement or respond to any Feedback.

Confidentiality of AI Input

The Company will treat your Inputs as confidential and will not disclose them to third parties except as required to operate the Services (including transmission to Anthropic and OpenAI for AI processing). This section does not limit the Company’s obligations under the Privacy Policy.

10. Disclaimer of Warranties

THE PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE FROM SECURITY VULNERABILITIES. WE MAKE NO WARRANTY REGARDING THE ACCURACY, COMPLETENESS, OR SUITABILITY OF ANY AI-GENERATED OUTPUT FOR ANY PARTICULAR PURPOSE.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, DICKSON CREATIONS LAB LLC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THE PLATFORM.

OUR TOTAL LIABILITY FOR ANY CLAIM ARISING FROM THESE TERMS SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU TO US IN THE THREE (3) MONTHS PRECEDING THE CLAIM.

The liability cap in this Section does not apply to: (a) damages arising from a data breach caused by the Company’s gross negligence or willful misconduct; or (b) the Company’s indemnification obligations under Section 12.

12. Indemnification

You agree to indemnify and hold harmless Dickson Creations Lab LLC and its members, officers, employees, and agents from any claims, damages, or expenses (including reasonable attorneys’ fees) arising out of: (a) your use of the Platform in violation of these Terms; (b) your violation of any applicable law; (c) any claim arising from Client Data you store on the Platform; (d) your infringement of any third-party right; or (e) your use of AI Outputs in your coaching practice.

For the avoidance of doubt, your indemnification obligation does not extend to AI Outputs themselves — you are not indemnifying the Company against claims arising from the content of AI Outputs generated by the Company’s AI System.

13. Termination

We reserve the right to suspend or terminate your access to the Platform for material violations of these Terms, with written notice where practicable. For serious violations (including misuse of the AI System, unauthorized access attempts, or illegal use), the Company may terminate access immediately without prior notice. Upon termination, your right to use the Platform ceases.

14. Data Retention and Deletion

Access and Export

During an active subscription and for a period of thirty (30) days following termination or expiration of your account, you may export your Client Data and User Content using the tools made available within the Platform, if any.

Deletion of Data

Following termination or expiration of your account, the Company will delete or de-identify your Client Data and User Content within a commercially reasonable period not to exceed forty-five (45) days, except as required to comply with applicable law or as otherwise set forth in this Section.

Backup and Residual Copies

Notwithstanding the foregoing, the Company may retain archived copies of your data in backup systems for a limited period in accordance with its standard backup retention policies, provided that such data will not be restored or used except as required for disaster recovery or legal compliance purposes.

Anonymized Data

The Company may retain and use data that has been aggregated and de-identified such that it no longer reasonably identifies you or your clients.

No Obligation to Retain

The Company has no obligation to retain your Client Data or User Content beyond the periods described above.

15. Governing Law and Dispute Resolution

Governing Law

These Terms are governed by the laws of the Commonwealth of Virginia, without regard to conflict of law principles.

Informal Resolution

Before initiating any formal dispute proceeding, the parties agree to attempt to resolve any dispute informally by providing written notice of the dispute and allowing 30 days for good-faith negotiation.

Arbitration

Any dispute not resolved informally shall be resolved through binding arbitration administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules (for individual users) or Commercial Arbitration Rules (for business users), with proceedings conducted in Virginia Beach, Virginia, or remotely by mutual agreement.

Either party may seek injunctive or other equitable relief in a court of competent jurisdiction to prevent irreparable harm without waiving the right to arbitration.

Class Action Waiver

TO THE EXTENT PERMITTED BY APPLICABLE LAW, YOU AGREE THAT ANY ARBITRATION OR COURT PROCEEDING SHALL BE CONDUCTED ON AN INDIVIDUAL BASIS ONLY, AND NOT AS A CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION. YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION.

16. General Provisions

Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes by email or prominent notice on the Platform at least 14 days before the changes take effect. Your continued use of the Platform after the effective date constitutes acceptance of the revised Terms. If you do not agree to the revised Terms, you must cancel your subscription before the effective date.

Service Modifications

The Company may modify, update, suspend, or discontinue any aspect of the Platform or Services at any time, including features, functionality, integrations, or content. The Company will use commercially reasonable efforts to provide advance notice of material changes that adversely affect core functionality but is not obligated to do so in all cases. You acknowledge that certain features, including AI-powered functionality, may evolve, change, or be discontinued due to changes in technology, third-party providers, or regulatory requirements. The Company shall not be liable for any modification, suspension, or discontinuation of the Services or any part thereof.

No Assignment

You may not assign or transfer your rights or obligations under these Terms without the Company’s prior written consent. The Company may assign these Terms in connection with a merger, acquisition, or sale of substantially all of its assets, with notice to you.

Force Majeure

The Company shall not be liable for any failure or delay in performance caused by circumstances beyond its reasonable control, including natural disasters, government actions, third-party service outages (including Anthropic or OpenAI service disruptions), cyberattacks, or pandemic.

Severability

If any provision of these Terms is held unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force.

Entire Agreement

These Terms, together with the Privacy Policy and the IP Policy (or as incorporated herein), constitute the entire agreement between you and the Company regarding the Platform and supersede all prior agreements and understandings.

Export Compliance

You represent that you are not located in a country subject to U.S. government embargo or designated as a “terrorist supporting” country, and that you are not on any U.S. government prohibited or restricted party list.

EU Users

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR). Please refer to our Privacy Policy for information on your rights as an EEA data subject and our lawful bases for processing.

Questions about these Terms?

support@crest-coach.com